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BAR™ is a revolutionary ratings system that challenges the industry to produce media with authentic stories and characters—three-dimensional, diverse characters with depth. Through the BAR™ system, investors, producers, writers, directors, actors, and distributors have an analytical framework through which to set and achieve meaningful Diversity, Equity and Inclusion (DEI) goals in their storytelling. The BAR™ system is produced using Artificial Intelligence (AI) technologies to analyze DEI audience sentiment on content and how their storytelling depicts characters and scenes authenticity. Much like a nutrition facts rating, BAR™ allows media content creators and decision-makers to showcase human dignity.