Barbara Williams Seo

Experienced in Creative Content These days, writing content for B2B is the coming thing. Look for new products here, such as Case Studies, Press Releases and White Papers. Announcements will be made via my SEO Blog. When you sign up to receive email updates, you’ll be among the first to know! I’m not new to content creation, by any means. During my days as a typesetting/copywriting/graphic design studio owner, I worked with advertising agencies in Upstate SC. I’ve written employee handbooks, press releases, ad copy and even ghost-wrote my Grandma Jensen’s hardbound book (The Middle Daughter). For 20 years I described racing action for Cycle News, mostly motocross. The largest promoter in the Southeast got that way partly because of those weekly articles. Ahem. Now, instead of structured ads and cold emails, we’re seeing a technique called ‘content marketing’. Basically, it’s a strategy that tells a story, of a company, a product, an event, whatever you want to be promoted. Instead of being bashed over the head with 5 or 6 calls to action in each piece, we use 1 and a button. It’s a lot more friendly, and we find that it has a better chance of a decent CTR (click through rate).