Barth & Chocotrade

Barth, established over 90 years ago by Margalit Barth, is renowned as a pioneer in thin cracker snack manufacturing. What started as a heartfelt endeavor in a home kitchen blossomed into a family business, in Tel Aviv, Israel, and evolved into an international business. The products are nowadays delighting customers both in Israel and across the globe. In 1962, the company broadened its operations by establishing Chocotrade Ltd, its sister company specializing in the exclusive importation and distribution of leading confectionery brands, including snacks, candy, and chocolate, to Israel. Barth's key attributes, in addition to its dedication to quality and sustainability, include the company's emphasis on fostering human connection, which is a profound message echoed through its products. There's a transformative essence in sharing something genuinely delightful—an experience that cultivates connections. As we immerse ourselves in the moment, relishing the flavors, we're embraced by a sense of warmth and intimacy, crafting lasting sweet memories. Guided by the leadership of our new CEO, Alexandra Barth, the company is embracing a heritage of generational wisdom while nurturing a culture of transparency. Alexandra's forward-thinking vision prioritizes the nurturing of connections through our outstanding products. In an age dominated by digital interactions, we firmly believe in the profound significance of genuine, tangible connections. Come join us on this voyage of connection and delight, where every bite narrates a story of love and tradition.