Barton Goldenberg

With many companies already on the road to digital transformation and the rest wondering how best to get started, digital strategy has become a hot topic. Barton Goldenberg brings more than three decades of real-world expertise in helping companies gather, organize and leverage customer data. He was one of the first three inductees into the CRM Hall of Fame and has led the way in helping companies adapt to the digital revolution and transform customers into advocates. His clients include: ExxonMobil, Jaguar Land Rover, Johnson Controls, Kraft Heinz, Marriott, Schlumberger, T. Rowe Price, Zumba Fitness and others. Barton writes and speaks about meaningful trends in digital and customer strategies that change the way that organizations engage with today’s ‘always-on, always-connected’ consumer. His real-world case studies and humorous style have distinguished him as an engaging presenter at events including the Gartner 360 Customer Summit, Dreamforce, Microsoft, CRM Evolution, Department of Defense, Selling Power and others. Barton is founder and President of ISM Inc, where, since 1985, he has designed and implemented customer-centric strategies in the areas of sales, marketing and customer service. Also an acclaimed author, his latest book, The Definitive Guide to Social CRM, is hailed as the roadmap for success at the intersection of social media and CRM. Let Barton enlighten and inspire your audience on the latest strategies to drive customer acquisition, retention and growth in today’s increasingly digital world. Barton’s Keynotes (customized to your audience, agenda and key messaging) include: • Digital Transformation: Top 10 Impacts on Your Go-To-Market Strategy • Customer Experience: Your 5-Year Roadmap for Success • Next Big Thing in Social Media: Private Social Media Communities • Emerging Technologies: The Internet of Things • Data Analytics: Turning Customer Data into Business Intelligence • Customer Relationship Management: Taking CRM Strategy to the Next Level He holds a B.Sc.(Economics) degree with honors from the Wharton School of Business and a M.Sc.(Economics) degree from the London School of Economics. Barton is an avid Chesapeake Bay and blue-water sailor and Rotarian, currently preparing to serve as Rotary District Governor (2019-2020) where he will oversee 61 Rotary clubs in central Maryland and Washington DC. Barton lives in Chevy Chase, Maryland with his wife and two teenage children.