Basadur Applied Innovation

Basadur Applied Innovation (BAI) was founded in 1981 when Dr. Min Basadur left Procter & Gamble and formed the Center for Research in Applied Creativity based on his award-winning doctoral research. His scientifically based formula: Innovative Results = Knowledge + Process + Skills + Tools + Style was proven to work in real organizations and showed how creativity can be taught successfully. An unexpected learning from the research was that different people have different thinking and problem solving styles thus, the Creative Problem Solving Profile was invented becoming the eureka discovery of Basadur’s teachings. With global offices and headquarters in Burlington, ON, and McMaster University, BAI helps individuals, teams, leaders, consultants, educators, and organizations solve problems and get results. At BAI we first work with you to accurately define your problems and then develop solutions. We aim to instill self-sufficiency in organizations to guarantee innovative results by integrating our system and making it second nature to think creatively in everything they do. Become a part of the next generation of problem solvers, visit us at or follow us on LinkedIn.