Basel Watch Company

At Basel Watch Company, we have been shaping the watch industry since 1988, bringing innovation, style, and quality to timepieces. Based in Dubai, we specialize in the design, development, marketing, distribution, and trading of fashion-forward wristwatches. We proudly own and market exclusive brands like BLADE, ELIZ, ELIZ Kids, BART & MELON, and SESCA, offering a diverse range of stylish, high-quality watches. Our timepieces are available in top retail stores across the UAE and GCC countries, ensuring accessibility to customers who value both time and money. With over 35 years of expertise, we are committed to delivering exceptional quality and genuine craftsmanship. Our mission is simple: to create stylish yet affordable watches while fostering trust and loyalty with our customers, employees, and partners. As we continue to innovate and adapt to evolving trends, we stay ahead in technology, materials, and design to meet the ever-changing needs of our customers. Our international service centers further reinforce our dedication to exceptional customer service. We invite you to explore our journey and collections at and be part of the Basel Watch legacy.