Basics Group

Basics Group helps multi-location retailers manage the standards and specifications that support store design, construction, branding, and visual merchandising. Our small, experienced team provides a mix of practical tools (customizable web applications, developed and managed by our in-house technical team) and hands-on support services to help companies organize specs, guidelines, prototypes, and vendor-facing resources in one place. We work as an extension of your internal teams and existing partners to reduce confusion, improve consistency, and support faster execution across store development programs. Originally founded in 2003 as a graphic design and branding studio, we’ve worked with over 100 clients across industries. Since 2018, we’ve focused exclusively on retail — bringing clarity, consistency, and user-friendliness to the behind-the-scenes work that keeps retail teams moving forward.