Basma Entertainment & Marketing

BASMA Entertainment & Marketing started with a simple idea — Saudi Arabia deserves events and marketing that feel alive, personal, and fun. Founded by Abdulmohsan Alobaidan, BASMA was born out of a passion for creativity and a clear gap in the market for fresh, character-driven experiences. Our name, “Basma” (بسمة), means smile, and that’s exactly what we aim to create — moments that leave people smiling, engaged, and genuinely connected. We don’t just run events or campaigns; we build experiences with personality, we bring characters to life, and we make brands feel more human and relatable. Today, BASMA is growing as a creative partner for companies and brands looking to do things differently in Saudi Arabia — whether through entertainment activations, marketing concepts, or memorable event experiences.