Bay Laurel Advisors

Making matches between brands and LBE is the primary focus of Bay Laurel Advisors, a consultancy founded by George Wade in 2009. This thriving practice is led by Wade (as President) and supported by a network of seasoned entertainment industry specialists. Its distinguished, global client list includes Halo (the extremely popular Microsoft X-Box game), Angry Birds, Hasbro Entertainment, the Peanuts gang of characters, Crayola and Cartoon Network. With its unmatched combination of resources, Bay Laurel Advisors helps clients identify strategic entertainment approaches that will be popular with consumers and that will allow the developer/investor to realize a respectable return on investment. Bay Laurel also supports clients in identifying and managing creative talents required to develop the overall creative vision and bring the concepts to fruition. George Wade is a recognized expert in branding and intellectual property (IP) development for LBE (location-based entertainment). Since the 1990s, he has helped engineer and drive the conversation around evolving trends for branded experiences. Drawing upon 37+ years experience, Wade is a leader in the development of high-end, mixed-use projects including theme parks, themed attractions and LBE venues. He brings a keen vision and understanding of how brands can super-charge the guest experience.