Bazazi

Bazazi is a Pakistani streetwear brand that revolves around perspectives built on cultural norms and identities. It's storyline focuses on the narrative to empower communities through ideas incorporated into their collections. Every collection renders a story that is a reflection of certain concepts, story, and metaphors that are interconnected to the society we live in. In addition to promoting slow and sustainable fashion, Bazazi wants to support South Asian artisanship and the craftsmen who are either directly or indirectly connected to the brand. In order to bring this mindset to the public's notice, we have worked extensively with a number of ideas that support environmental friendly fashion practices and have made the whole designing and production process visible in order to promote the valued artisanship and these ideas. We are more towards making articles that are handmade to represent and empower the art our region possess. Due to the fact that the majority of our collections are handcrafted, they are extremely limited and one-of-a-kind. Made by the people who work day and night to preserve their artistic expression and support their families. We place a greater emphasis on empowering these artists and encouraging the craft they inherited from their ancestors. So, we use streetwear fashion as a tool to furthermore reinterpret and empower the diverse South Asian culture; it's artists, identities, successes, failures, and most importantly, their stories.