Bbconsulting

BBConsulting provides consultancy in communications with a specific focus on measurement of effectiveness of communication and public relations activities. Through direct consultancy with its founder or with a network of international professional figures, BBConsulting assists PR agencies, company and institute marketing and communication departments, media intelligence companies and single professional operators to structure and implement the data gathering and research needed to make their communication effective and in line with their business goals. B2B, B2C, with small or large budgets, BBConsulting provides practical support to all those needing data and insights to measure and test the effectiveness of the communication programmes adopted. Offered services vary from developing communication plans to setting up health checks of the measurement methodology adopted, to the implementation of new programmes, to the creation and/or participation to tenders, to search, selection and contractualising of new providers related to the Public Relations, marketing and media intelligence environment. BBConsulting is also able to build bespoke training programmes and workshops in the sector of integrated communication measurement.