Be Productions

Inspiring & Vision-Led About We don’t just produce shows — we create moments that move people and shape brand stories on a grand scale. Be Productions is a creatively-led production company delivering world-class live experiences across Australia and around the globe. From stadium spectaculars to broadcast moments and unforgettable brand launches, we specialise in bringing ambitious visions to life — with precision, passion and purpose. We’re proud to partner with the world’s most recognisable brands — including Range Rover, Coca-Cola and major global names — and to collaborate closely with leading creative and media agencies who share our belief in the power of experience. Founded by Marc McAvoy and Cameron Mitchel, we bring together creative courage and operational excellence to make magic happen, night after night. Specialties Global Event Production • Creative & Technical Direction • Live & Broadcast Shows • Brand Launches • Touring Experiences • Agency Collaboration • Premium Creative Delivery