Be Why Music

Be Why Music is a California-based, multi-Grammy-winning record label dedicated to uplifting humanity. Its founder/owner Jai Anand (née Julie Yannatta) is also an artist on the label. Be Why’s release of White Sun II won a Grammy for Best New Age Album in 2017. In 2019, the label’s release of Opium Moon’s self-titled album garnered the same award. With the label’s recent signing of Jim “Kimo” West, who won the award in 2021, Be Why Music now includes three Best New Age Album winners in its artist family. In November 2021, Be Why Music released Kirtan star and Grammy nominee Snatam Kaur’s “River Ganga”, featuring Krishna Das, Deva Premal, and C.C. White Soul Kirtan. Proceeds benefit the WASH Alliance, an interfaith environmental group based in India serving the Ganga and her people. In the same period, the label released founder Jai Anand’s lush rendition of the Ra Ma Da Sa Mantra, which she co-produced with Japanese musician/arranger, Heday Ikumo. Ra Ma Da Sa is said to embody the radiant healing energy of the cosmos. The track was debuted on KCRW by renowned DJ Chris Douridas, who upon hearing the song remarked, “This is stunning.” In 2010 after leaving Shangri-La, Jai Anand launched Be Why Music, which is distributed by the Alternative Distribution Alliance (ADA), the independent label distribution arm of the Warner Music Group. Jai Anand is also the founder of Club Kundalini, a digital yoga community based on the Clubhouse app, whose purpose is to heal the planet with the wisdom and sacred technology of Kundalini Yoga and Sikh Dharma. For info on Club Kundalini and Be Why Music visit and https://bewhymusic.com/ Links to the Jai Anand’s Ra Ma Da Sa Mantra are available at Ra Ma Da Sa. For submissions to Be Why Music email info@bewhymusic.com