Be-Yu

Be-YU is the leading provider of specially formulated, EU regulatory compliant, high protein, weight loss foods and products. You will be well aware the ethical concerns about the obesity time-bomb now affecting all age groups resulted in the finalised NICE Guidelines on Obesity in 2006 (with some subsequent Amendments. Since the last Amendment to the Guidelines, concern about obesity has intensified still further. First it has now become clear that there is no obligation on PCTs to fund for Obesity in line with the NICE criteria. Second the UK statistics reveal that the increase in those morbidly obese is now rising at rate of 5% per annum. As a consequence there is now a greater responsibility falling on clinical professionals, such as yourselves, to be trained (and offer) appropriate life-style and weight loss advice and products. Your Pharmacy(ies), with its/their professional staff increasingly advising on these and other day-to-day medical issues, is the ideal place to profitably manage weight loss customers. Be-YU provides full life-style and weight-loss training. We also provide retailer-specific branded record keeping, point-of-sale marketing and promotional weight loss material including striking general and seasonal posters and counter-top leaflets. Be-YU also lends itself to the online pharmacy market and footfall chemists also pre and post operation bariatric clients. If you require any further information in relation to stocking this diet product, please do not hesitate to contact me on Michelle.france@be-yu.com or telephone 0800 622 6246. I look forward to receiving your call and a very prosperous New Year to you. Kind regards Michelle France