Beauty Barrage

Retail Success Starts Here: Sales, Events & Merchandising Expertise at Every Door Beauty Barrage CEO Sonia Summers has spent over 20 years leading national sales teams for multi-million-dollar beauty brands. In 2008, she launched The Beauty Strategy Group to help incubate emerging beauty brands. Through this work, she identified a significant challenge: Getting retail distribution is just the beginning—driving in-store sell-through is the real key to success. Training retail associates, executing in-store events and ensuring strong merchandising are essential to a brand’s performance at retail. However, building and managing a dedicated field team is costly and complex—especially for growing brands. That’s why Sonia created Beauty Barrage—a turnkey, cost-effective solution for brands of all sizes to be represented at the store level. Our outsourced team of over 400 beauty professionals, servicing doors across the U.S. and Canada, acts as an extension of your brand, ensuring your products move off the shelf and into customers’ hands. Our Services Include: National & Regional Sales Support – A trained, ready-to-go field team to drive retail performance. Expert Training & Education – Custom sales manuals, field training, and ongoing blended learning for retail associates. Impactful In-Store Events – Strategic activations that attract customers and boost sales. Merchandising & Inventory Management – Ensuring shelves are stocked, testers are available, and inventory levels drive replenishment orders. Sales Strategy & Goal Setting – Targeted support aligned with your brand’s sales plan to maximize ROI. Whether you need short-term event staffing or full-scale retail support, Beauty Barrage helps minimize your investment while maximizing your sales potential. Let’s take your brand to the next level—without the hassle of hiring, training, or managing a field team. Ready to power up your retail presence? Let’s talk!