Beautynation

The International Beauty & Cosmetics Expo Marrakech 2026 is set to become the largest beauty meeting in Africa. On May 15-16, 2026, the world’s leading brands, trendsetters, and professionals will gather for an inaugural edition that positions Morocco as a global meeting point for beauty innovation and excellence. Strategically located at the crossroads of Africa, Europe, and the Middle East, Morocco offers an exceptional stage for this international gathering. With more than 110 exhibitors, over visitors expected, and representatives from 17 countries, the event will showcase the diversity, creativity, and economic power of the beauty industry on a worldwide scale. This is not just a Moroccan event – it is the beginning of a global journey. After Marrakech, the International Beauty & Cosmetics Expo will expand to other destinations around the world, creating a signature global platform for connection, inspiration, and growth in the beauty industry.