Beaux Hair Extensions

In 2019, Nishtha CEO of Beaux explored the organic haircare market in the country. She was disheartened when she saw that the industry was lacking, especially when it came to wigs and hair extensions. the pain point hit home as she had seen her mother struggling to find a wig after she lost her hair during the treatment process. She immediately decided that this is what she was going to do: give courage and hope to women undergoing chemotherapy by providing them with quality wigs and extensions. For two years, Nishtha did thorough research on the market. “I found that synthetic hair products abounded and there was no one in the market providing wigs and extensions made of 100 percent human hair. When I was in London, I had seen brands doing this business; they were very popular. But, in India, I couldn’t see that anywhere,” she says. Nishtha decided to focus on this untapped market and launched her company, Beaux, which means beautiful, in June 2019. Apart from helping cancer patients, she thought that bringing real hair into the industry would also give her customers, especially women, the “beautiful thick hair they deserve.” Building the business Getting started was not a big struggle as India is the biggest exporter of hair in the world. Nishtha says Beaux uses 100 percent natural hair and sources it from temples of South India, mainly from Tirupati Balaji (where people tonsure their hair as a religious practice). Nishtha says, “I also have clients in London, and we are present in various salons in Mumbai and at Atlantis and Palm Jumeira in Dubai. I am also in talks with a prominent chain, which runs 950 salons across India, to stock my products.”