Behavioural Analytics Pty Ltd

The Behavioural Analytics platform provides the most accurate live crowd data in public places and events. Our system is stand-alone, undetectable and tracks 100% of the target population. Every major event has unique requirements, and as a result, BA has developed a system which can be operated in all conditions, providing a reliable and solid platform for operations and event management personnel, and detailed information for marketing teams for post event analysis. Behavioural Analytic’s live reporting has contributed in many large scale operational decisions made during events such as crowd diversions and station closures during city wide events. Behavioural Analytics supplies live data on crowds to provide event teams with the resources to make instant informed decisions, as well as detailed information for post event analysis and forward event planning.