Bel Rouzaneh

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its international development draws on a portfolio of positive brands, which attract consumers in more than 120 countries. Founded in 1865, Bel is a family group with an ambitious and sustainable growth strategy. Guided by its corporate mission, Bel wants to promote healthier, responsible and accessible food for all consumers worldwide, in more places, for more moments by offering them a range of healthy snacks and meal solutions that enable everyone to enjoy the dairy and fruit products goodness. For All, For Good, our company signature, reflects Bel’s commitment to a healthier and responsible food for all. This mission mobilizes 12,600 employees every day in over 30 countries to build a profitable and sustainable business model. Bel Rouzaneh has shaped distinct experiences for Iranian consumers with its products, which are distributed under the local brand of Rouzaneh and international brands of Kibi and Laughing Cow, and desires to champion healthier and responsible food for 85 million Iranians as one the most pioneer international dairy companies in country.