Beliade Consumer Partners
Beliade is a next-generation private equity firm backing the brands shaping modern American life. Founded in 2015, we are specialist early-stage investors focused on U.S. consumer companies rooted in health, wellness, family, and freedom. With offices in New York City and Nashville, we blend coastal perspective with heartland values. We partner early with exceptional founders across apparel, food and beverage, clean beauty, personal care, and retail, often as their first institutional capital. Our strategy spans early-stage investments and select growth-stage opportunities. Select investments include Rhone, Coterie, Cotopaxi, Kosas, Hill House Home, Van Leeuwen, Good Crisp Company, Cure Hydration, La Ligne, Super Smalls, Nemah, and Little Sesame. With over $130 million in AUM across funds and SPVs and more than 50 investments, we support founders through a hands-on platform covering talent, go-to-market strategy, retail expansion, and M&A execution. Our mission is simple: build iconic brands that make American families stronger, healthier, and more connected. Let’s build what’s next.
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Bill Schultz
Partner · General Business & Management
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Whitney Williams
Chief Financial Officer · Other
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