Bernard Magrez Start-Up Win

The first incubator dedicated to the world of wine, beer, and spirits. Over 100 projects have already benefited from the support of the Bernard Magrez incubator, owned by the proprietor of four Châteaux Grands Crus Classés in Bordeaux (Château Pape Clément, Château La Tour Carnet, Château Fombrauge, and Clos Haut-Peyraguey). Launched in Bordeaux in 2021 in the heart of the vineyards and expanded to Strasbourg in 2023, the incubator embodies the mission of “Helping Others,” giving momentum to entrepreneurs with innovative ideas. Privately funded without relying on public subsidies, it is primarily an entrepreneurial sponsorship initiative by a visionary at the helm of a startup founded nearly 60 years ago: Bernard Magrez. The project leaders, true drivers of innovation, reflect the challenges and evolutions of the sector such as artificial intelligence, sustainable viticulture, environmental preservation, or the circular economy. Encounters with Business Angels, intellectual property or financing experts, talks by Tech personalities, solution testing in Bernard Magrez vineyards: startups benefit from a comprehensive year-round program offered by the Bernard Magrez incubator teams, supplemented by support from regional structures specialized in innovative project follow-up: QUEST FOR CHANGE (Grand Est) and UNITEC (Bordeaux).