Berson Consulting Group

We help businesses across many industries express their value to the marketplace through marketing, PR and media relations. Our clients are small businesses, agencies and large enterprises. Marketing Planning and Strategy - Establish the positioning and clarify the value proposition of your business - Refine and articulate the market segmentation of your customers - Competitive research - Marketing plan creation PR and Media Relations - Media planning - Press release creation and distribution - Crisis communications Content development and content marketing - Designing content strategy – newsletters, blogs, social Social media management - Creating social presences for your brand - Managing the creation and distribution of social content - Active social listening and responding Advertising and Promotion - Copy writing - Ad creation - Ad planning and buying Sales effectiveness and enablement - Creating brochures, communication, collateral - Creating PowerPoint decks and templates Customer engagement - Hosted events - Sponsorship of industry events