Best Friend Group

Our business is based on knowing what pets need, and wanting to provide them with ever better products. We also want to make the everyday lives of pet owners easier, by offering safe, high-quality products that are easy to identify and that meet exactly the right needs. We believe that pets make us better people. Best Friend Group Oy operates in the Nordic countries, focused on developing, importing and marketing pet products. Our principle brands include Best Friend, Hurtta and Racinel, while we also represent premium international brands, such as Flexi. Almost all product development and testing takes place at our headquarters in Kuopio, Finland, although we also have subsidiaries in Sweden, Denmark, Norway and Hong Kong. In addition to catering for the home market, we export products to 30 countries.