Best Loved Hotels

HotelREZ strategically acquired Best Loved Hotels in 2018 as its consumer-facing soft brand, complementing its business-to-business operations. Today, Best Loved Hotels showcases a diverse collection of independent hotels, aparthotels, and hotel groups worldwide, promising guests experiences that go beyond the ordinary. Founded in 1993, Best Loved Hotels has built a distinguished reputation in the international hospitality industry, with a heritage spanning over three decades. It has earned widespread recognition within the agency landscape, with its iconic and now historic Gold Book once a staple on the desks of numerous travel professionals. Honouring this legacy, HotelREZ members now proudly receive the Best Loved plaque, symbolising their association with the brand. Best Loved Hotels also represents the entire HotelREZ portfolio, including hotels seeking membership via Cvent on an affiliate basis. This comprehensive platform further enhances HotelREZ’s reach and offerings within the hospitality industry. For more details, please contact info@bestloved.com