Beta Hat

Beta Hat is a market research and strategy consultancy focused on supporting go-to-market strategy for the gaming, online media, and emerging technology verticals. Research shouldn’t just inform - it should challenge traditional thinking, inspire creativity, and ignite change. We merge institutional knowledge with forward-thinking and bespoke research design to help shape the next frontier of gaming, media, and technology. Our services fall under four categories: Primary research (quantitative survey-based research and qualitative interviews), Secondary research (desk research), Business analytics (advanced analytics and modeling), and Visual Storytelling (videography, infographics, etc). Beta Hat was founded in 2020 by Stan Kwon, a veteran in the gaming, online media, and emerging consumer tech verticals.