Beta Unit

Beta Unit is a contemporary fashion label sold in over 80 progressive and luxury retailers in the USA, Canada, Japan, and Europe. With each new collection Beta Unit continues to expand into new categories while staying completely independent and true to its original form. Origin: Originally started in Encinitas, California by friends who met through our unconditional and shared love of all things weird, public displays of art, skateboarding, and general gnar. What started as a boutique tshirt line in 2005 has evolved into a full menswear collection. Since the debut collection in Autumn/Winter 2008, Beta Unit has specialized in producing men's tops and bottoms for the contemporary fashion market, including multifunctional hoodies and jackets, unusual denim creations, and the best fitting and most comfortable tees ever (your words, not ours).