Beth Salter

Brand Strategy - Identity - Design I work with you through the design process. Strategy: Understanding your business and proposition is key to telling a story your customer aligns themselves to and is therefore motivated to connect with. I start all briefs with a consultation and work closely with you to define your aims and purpose, to understand what differentiates you from other competitors in your market. I aim to create a strategy and visual identity that both supports and strengthens your brand vision. Identity: I work closely with you to develop your brand strategy into a brand identity. I involve you throughout the process so you are engaged with the developments and developments of a distinctive and personal brand language Your target audience and point of difference are key to every design decision made and considered in every step of the process. Design: Work with me to target customers across all relevant touchpoints for a range of marketing and business purposes; use your brand guidelines to develop flexible and resilient campaigns and stories with your brand strategy in mind.