Beyond The Cup

The Qatar World Cup 2022 event is currently happening and has already received a lot of coverage in the media, but in the vast majority pertaining to soccer or past negative outcomes. Beyond the Cup, focuses on a much larger scale and dives into the various facets that this world cup has to offer the world making it the first ever FIFA World Cup focusing on sustainability, education, innovation and legacy. In fact, this world-renowned event will be hosted for the first time in the Middle East. Its focus will primarily be around cultural Legacy, Humanity, and sustainable development goals. All parties involved in making this event happen have built a strong vision and execution plan to provide a fully inclusive environment, making everyone feel welcome, protected, and entertained as part of a unique experience in Qatar. Beyond the cup will unravel the progression, transformations, challenges, and charitable aspects of the World Cup 2022. This docu series will be an advocate that generations to come around the world should benefit from a legacy, by making our planet greener, increase accessibility and inclusivity, and develop new opportunities for everyone. Qatar developed a first of its kind sustainable strategy to deliver a fully carbon neutral World Cup. From inventing a specific grass seed to creating a more innovative cooling system, th sustainable event Beyond the Cup. This vision is not only applied on the technological side but also on the infrastructure, engineering, smart design and most importantly the education side. Sports can change lives, and Qatar will become the prime example that an international event can have a major multidimensional repercussion in education, technology, social development and will also embed the United Nations Sustainable Development Goals.