Beyonderway

Korean heritage, French modern invention, American luxury. When our founder Jean Colin found herself spending the majority of her time on an airplane traveling from business meetings to corporate events for Chanel, LVMH, and Samsung, life was professionally exhilarating and emotionally stressful. Monday meant hosting market week appointments in Paris; Friday was for finalizing distribution deals in Seoul. Constant, frenetic movement from travel to real life helped Jean realize that moments between destinations, whether spent on a plane or on the way to the office, deserve to be elevated. And to truly live for those moments, from home to hotel, she saw an opportunity to enhance the everyday. A too-busy schedule and living out of a suitcase had already pushed her to find tools that could bring a level of care beyond the surface—aka to look her best and feel her best: One self-assembled kit of essential oils Jean gathered from around the world turned into a mood-boosting kit for skin and mind. Suddenly, a ritual of relaxation had the power to relieve stress, anxiety, lack of sleep, jet lag. Soon, she dropped corporate life to study Aromatherapy and enrolled at the New York Institute of Aromatic Studies, where she discovered the science behind aromatherapy and its healing, restorative properties. Now, Jean has designed what was missing from the beauty market she knows so well: A neurocosmetic, holistic skincare line infused with universally attractive scents (because they’re good for your brain). Our minimalistic collection is total care that moves with you from task to terminal. High levels of happiness for every routine. Light lift for your carryon baggage. Low impact on our environment. Today, meet Beyonderway.