Big On Children

Established in 2012, Big On Children (BOC) is a children’s retailer and franchise business with with a global network spanning 62 countries, 547 distributors… and counting! The 2014 recipient of the Arabian Business Start Up’s “SME of the Year” award has big expansion plans following its recent acquisition of America’s Sing Your Name™, the industry’s pioneer in personalised goods where children become the stars of the entire product range from hearing their name in a song to seeing their face in a movie. From Toys, Alarm Clocks and CDs to DVDs and Interactive Storybooks, the personalisation catalogue boasts over names in multiple languages. Headquartered in Tecom, Big On Children now holds the Sing Your Name™ exclusive global distribution rights, with plans to increase its franchise network to distributors and outlets worldwide over the next two years. In addition, Big On Children is also home to a wide range of groundbreaking products, clothing and accessories designed to positively nurture and impact the lives of children. Big On Children’s products are sold at its Middle East flagship store located in the prestigious The Dubai Mall, next to Kidzania and Sega Republic, with additional kiosks at Hamleys™, KidsHQ and internationally, at FAO Schwarz™ in New York City. For more information, please visit: or find us on Facebook /Instagram and Twitter. BOC Timeline: 2012: BOC became the MENA distributor for Sing Your Name 2012: Opened our Flagship store in the Dubai Mall 2013: BOC opened in two of the world’s oldest toy stores, FAO Schwarz (New York City) and Hamleys (Dubai Mall) 2014: BOC won the Arabian Business Start Ups “SME of the Year” award 2014: Signed stockist agreements with Mumzworld, Caboodle and My Favourite Things 2015: Bought the global rights to the Sing Your Name brand and distribution 2015: Opened a kiosk in KidsHQ, Al Barsha