Bill Marsh Auto Group

Bill Marsh Automotive Group is a family-run business that started in 1982 when Bill Marsh, Sr. took ownership of a struggling Buick dealership in Traverse City, Michigan. Within a year it became the top-performing dealership in the region. Since that time, the company has grown to represent eight new vehicle manufacturers, a multi-location used vehicle dealership, three Byrider dealerships, Brake & Alignment Plus+, Bill Marsh Body & Paint, and Thrifty Car Rental. The auto group is headquartered in Traverse City with locations in Kalkaska, Gaylord, Saginaw, and Grand Rapids. A simple yet impactful mantra of Bill Marsh, Sr. was,"Remember, we're not in the car business. we're in the people business." The company’s success is ultimately driven by the value it creates for people. Customers can take the wheel of their car buying experience with negotiation-free, customizable shopping at Bill Marsh. Today, Bill Jr, Jamie, and Mike Marsh operate the company with the intent to make Bill Marsh Auto Group the standard in the region for top customer satisfaction, employee loyalty, and community involvement.