Bill Netherlands

Bill Netherlands is a motion design company started by designer and animator Bill Holland. Originally named Middlebranch Productions, this new identity has primarily moved away from videography and editing, with a focus on strong motion design and animation. About Bill: As a motion graphics generalist, I have worked on every aspect of the motion process from scripting through sound mixing. While my focus is currently on motion design, I have an extensive background behind the camera. My early career was spent shooting and editing countless videos, which help inform my storytelling, staging, and pacing in the motion world today. On occasion, I do step out from behind the Wacom tablet to write and direct a music video or short film. Prior to working at the ADA, I worked on a range of projects both as my own company, Middlebranch Productions, Inc and as a freelance contractor for numerous Chicago agencies. My motion graphics and editing work have included pieces for Subway, Google, CVS, Wrigley, Wheat Thins, Nascar, The US Open, Craftsman Tools, Diageo, Mountain Dew, The Alzheimer’s Association, Devry University, John Deere, Hilton Hotels, and International Trucking.