Billy Now Clothing

The story of Billy is really the story of Adrian Heneke. Best known as Adi, he's a second-generation tailor with over 25 years behind him in the clothing business. The fashion bug bit hard when he was just a youngster: after cutting his own ties on his mom's kitchen table, he knew the industry was for him. After a career that involved work as a textile agent, commercial manufacturing as well as founding retail brand Knot Art and co-founding the popular Wylde Oscar and Blue Collar White Collar brands, Adi is a recognizable figure in the South African fashion world. After a brief stint in corporate fashion he decided to continue his passion for bespoke and quality menswear. Adi has won many accolades with his previous brands, with his work featured in The New York Times, The Lonely Planet, The Louis Vuitton City Guide, Ideat magazine (France), The Mail & Guardian, Elle magazine, Weekend Argus, Sunday Times, GQ and many other leading local and international publications. House & Leisure readers voted his Blue Collar White Collar store in 2011 as the best shirt store in Johannesburg, and he had the privilege of being chosen to dress Sir Richard Branson.