Bizu

Bizu is a marketing platform that provides visibility at the point of consumption by allowing beverage brands to intelligently market to consumers by sending them free drinks, which consumers then redeem at local bars, restaurants, cafes. Brands have been floundering as they’ve tried to apply digital technology to their traditional, local marketing promotions. They’ve engaged consumers through social media, spent massively on marketing campaigns and promotions at local venues, yet they’ve still struggled to understand consumer behavior. They have not been able to assess the effectiveness of their marketing efforts and track their ROI. Bizu is the only solution in this ecosystem that connects all players and competitors under one platform – we are the missing link in the relationship between brands, venues, and consumers. With Bizu, brands and venues have a real-time platform to track, interact and gain insight on localized consumer behavior. We empower brands to connect with their consumers and to accurately measure the return on their marketing spend.