Black Star Design

SHIBUI PRINCIPLES ] KOKO | KANSO| SHIZEN | YUGEN | FUKINSEI | DATSUZOKU | SEIJAKU Black Star Design, Innovation Agency THE POWER Combining the Power of Design with Strategic Marketing using Lean Best Practices is an Everyday Challenge that gives us a lot of Satisfaction, enabling us to take Joy in our Work, thus driving us to Continuous Innovation. THE TEAM The Cross Functional Team “Black Star” breaks well-worn patterns in order to let Creativity and Resourcefulness emerge. By eliminating what doesn’t matter to make more room for what does and by refraining from adding what is not absolutely necessary in the first place we use different methods for a deep understanding of the processes that drive your Company, helping us to identify the USP’s and at the same time analyze your Customers Wants, Needs and Delights. THE SYSTEM We build up what we call an “Integrated Cross Corporate System”. Instead of focusing on single elements, the holistic ICCS approach covers all aspects of a Customer-focused Marketing, from Corporate Design to Scenario Creation for WOM-Marketing taking full advantage of Conventional and New Technologies.