Blow Up

It is a clothing brand that was born in 2018, founded by three young Colombian businessmen who thought that it is possible that Colombia is not only seen as a nation of war and drug trafficking, but also as a nation with the ability to produce and export luxury products, this time with a brand of very high quality clothing. Its founders Mateo Echeverri, Gustavo Correa and Sebastian Zuluaga from the city of Medellin, created a luxury brand mainly with a small production of men's and women's t-shirts. This first production was a success and it was sold in less time than they thought, so they decided to continue betting on this clothing brand and decided to produce other designs for men's clothing and this time not only in T-shirts, they released pull-overs, men's t-shirts, women's t-shirts and caps. As they expected, this production sold very quickly and customers asked for more. So they decided to take a risk and bet everything on BLOW UP. In 2019, BLOW UP INVESTMENTS SAS was incorporated and registered the mixed BLOW UP ® brand, its name and its outstanding LOGO, a grenade mixed with a brain, internationally carrying a message, BLOW UP YOUR MIND, which tells the people who exploit their minds and that the grenades as a symbol of war are not to generate violence but to generate ideas to improve our lives, generate business and thereby give work.