Blue Otter Solutions

Genesis: Blue Otter Solutions began as former franchising executives realized the need for a holistic approach to franchise development and marketing within the industry. With more than 20 years of experience, Blue Otter was born. We are a franchise development and marketing organization specializing in creating innovative marketing solutions for some of the most complex organizations in the business world: franchisors. We offer creative solutions to help solve our client's most frustrating dilemma - how to do more with less. We can help your franchise system grow through offering our executive consulting services to review your sales and marketing processes, helping you get laser-focused on who your ideal franchise candidate is, and assisting with your lead generation and lead management needs. We are resourceful, nimble, scrappy and hungry. If you are looking for a vendor partner that is willing to find solutions, no matter the roadblock, you've found the right crew. Services: Marketing & Sales Audits, Lead Nurturing Strategy, Mystery Shopping, Marketing Optimization, Persona Research & Development, Buyer Insights, Strategic Messaging, Content Strategy, Traditional Marketing, Paid Social, Content Planning, Top-of-Funnel Lead Management, Outbound Telemarketing, Contact Center Services. Competency: Blue Otter specializes in working with franchisors to build holistic, integrated strategies that span all facets of the marketing mix and sales process. This unique approach to franchise development and consumer marketing sets Blue Otter apart from other marketing integration solutions.