Bluebell Korea

Trusted by the most prestigious brands and duty-free operators since 1960, Bluebell Korea is a distributor and a brand curator, ensuring excellence in quality of service and expertise to match our reputation as number 1 in the Korea duty-free market. We believe the key to our success is our people, for whom we provide a unique level of proximity management and training support. Our success is measured by the success of our partners, and our team of experts will continue to meet and exceed the standards of each brand and operator. Partnering with Bluebell Korea means having access to 60 years of know-how and gaining the permanent seal of approval that we embody. By expanding our business and adding to our 400 stores run by 2,500 employees, Bluebell Korea will continue to lead the future of travel retail with innovative strategies and ideas. 1960 The Brand behind the Brands. No.1.