Bluebird Emergence

Blue Bird is a Moroccan womenswear group specializing in mid to high-end fashion manufacturing. With over 40 years of experience, we operate through two complementary entities: Blue Bird and Emergence. Our team of 270 skilled professionals delivers full-service solutions—from concept to final garment—with precision and care. Our retail brand, FLOU BY SHADIA, offers elegant, inclusive fashion inspired by Moroccan heritage, European tailoring, and vibrant Indian aesthetics. With 30 stores across Morocco and growing international presence, we bring timeless style to women of all sizes. Seasonal collections & custom development In-house design studio (CAD Lectra, pattern makers, sample room) Ethical commitment: Fibre Citoyenne label, ICS audits, BSCI audits Agile production: 8 lines, pieces/month Full silhouette offering: jackets, trousers, dresses, blouses, trench, coats… We combine creativity, quality, and social responsibility to craft garments that empower women everywhere.