Bluelight Strategies

At Bluelight Strategies, we work with our clients to identify appropriate audiences, use the most appropriate mechanisms to reach each target, and refine clients’ messaging to maximize impact. We draw upon our unique experience and understanding of both traditional communications and new media to create strategies to help our clients break into today’s competitive, 24-7 media environment, including the design, execution and publicity of creative media events as well as the generation and placement of paid advertising. Clients turn to Bluelight Strategies for marketing, media relations, message development, branding, social media and crisis communications, among other public relations needs. We provide expert, timely and effective services to help clients achieve their goals – whether the goal be winning a specific campaign, affecting policy on an ongoing basis, or framing a message in the media. As a full-service messaging, marketing, and media outreach and relations firm, Bluelight Strategies, founded by Aaron Keyak and Steve Rabinowitz, has earned a reputation as being committed to issues of significant social importance. The cornerstone of Bluelight Strategies is the breadth and depth of the team’s experience with its work driven by industry-leading professionals with a broad range of expertise across the entire field of strategic communications and more than 50 years of combined experience. We bring a potent mix of personal commitment, media contacts and experience, and new technologies to offer clients tailored communications expertise across the entire range of media consulting services.