Bluepath

BluePath promotes businesses that welcome people with disabilities as valuable customers. BluePath provides a way for businesses to reward themselves with visibility and new customers. Through barrier removal and diligent assessment of accessible features, businesses earn membership in BluePath and are promoted through an online directory. BluePath actively advertises its member businesses to people with disabilities and the organizations that work with them. BluePath helps businesses connect with an underutilized market of people with money to spend. BluePath provides a venue for communication between businesses and their customers. Through virtual feedback and response, BluePath facilitates a positive discussion about the needs of the customers and the abilities of the business to provide the best customer experience possible. BluePath aims to create understanding and build trust between businesses and people with disabilities. BluePath provides useful tools for businesses to reduce confusion about accessibility issues. Through a variety of media, businesses can access technical assistance and information about accessibility guidelines, tax incentives, customer service and disability etiquette tips. BluePath seeks to calm the anxiety of businesses who don’t know where to begin when dealing with laws and codes. BluePath provides information for people with disabilities about where to shop, dine or go for fun. Through the directory of business profiles, customers with disabilities can find detailed descriptions of accessible features for locations in their community or travel destination, making it easier for them to travel through their world. Reviews and ratings from previous customers provide further information about their experience at the business. BluePath helps people with disabilities find businesses that are usable and committed to serving them.