Blumer Marketing Strategy & Consulting

I guide technology, SaaS, and publishing companies through the integration of data and content strategy & requirements, making customer-centric, data-driven marketing possible. Furthermore, I serve in fractional marketing leadership roles- Integrated content marketing strategy, buyer journey mapping, and content writing - Demand generation strategy, funnel modeling, KPI targets, and IMC campaign development (demand and brand)- New or renewing marketing messaging and positioning - Customer data audits of the database's accuracy, structure, and accessibility for segmentation, personalization, and reporting/analysis. Working for leading B2B marketing agencies and directly for tech and SaaS companies, I've built a comprehensive, horizontal consulting skill set. As you can see, these range from starting new content departments and agencies, planning demand generation strategic playbooks and departments, developing and implementing marketing automation operations beyond email, and more than my fair share of customer insight work, positioning, messaging, and segmentation. However, that journey across dozens of clients in various strategic roles has given me something else of value: I have learned how to integrate content strategy with first-party data, third-party data, and marketing automation. I learned I needed to do that because marketing automation is not "automatic." That "right message, right prospect, right time" notion we've talked about for twenty years. It only works when you recognize both the digital prospect's intent signals and the persona/user story. Then, organize and tag your content so it can be served up to match the buyer's stage in their buying cycle. All because you and I mapped the intent signals to the pain points, creating content that answers the question asked in a relevant and resonant way, driving engagement and action. Former fractional CMO clients include ACHNET, Layr, and Eleven36.