Bond En Avant
Launched in 2016, in Southern California, BOND EN AVANT brings readers a new kind of beauty blog, one that focuses on supporting a woman’s power to choose to lean into or reject modern society’s beauty ideals. In a world where women are judged for opting for cosmetic procedures or going sans makeup, we believe in supporting a woman’s right to choose what’s best for her. Topics covered include skincare, aesthetics, makeup, spa reviews, city beauty guides, and interviews with inspiring women in the beauty realm. The literal French to English translation of BOND EN AVANT is “leap forward.” A simple phrase we believe embodies the essence of our brand’s commitment to supporting women in a new era; one where judgment is left at the door and a woman’s choice is supported.
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