Boo Trading Jsc

ABOUT BOO Started as a small skate shop in 2003, born on the street, raised by the street, BOO has undergone many changes to integrate with the contemporary fashion trends in each period. Each time the brand evolves and redefines, BOO sends messages about brand personality through each fashion design, while not forgetting the original value of the brand: Vietnamese street culture. DIVERSE PRODUCT OFFERINGS 800- Styles / Year Multi concepts: cute; casual; streetwear; denim spirit, etc. COMPANY SCALE- 25 stores nationwide - 4 e-commerce channels - 180 employees UNIQUE CUSTOMER MIX 46% Customers are younger down (aged 18-30) as top of mind brand.