Boomerang Ideas

Boomerang Ideas is an AI-powered market research platform built for speed, scale, and representativeness – combining social media sampling with AI-generated responses. Our mission is to empower brands to extract accurate insights from real consumers by reaching them where they are – on social media. We offer both quantitative and qualitative research, with respondents recruited via TikTok, LinkedIn & more, or simulated using our Silicon Samples and Digital Twins trained on real interviews. Use Boomerang to run your own surveys or launch full-service studies for brand tracking, concept testing, A/B validation, or new market insights – all in just hours. Trusted by leading brands like SBB, Mobiliar, and Swiss National TV. Our methodology is supported by research collaborations with University of Zurich, University of Basel, and Stanford. Boomerang Ideas is proudly Swiss – founded, based, and registered in Zurich.