Boox-R-Fun

Turn the page and discover Boox-R-Fun, a new popular category for variety and discount stores. We specialize in offering high-quality products for children, including interactive books, learning games, and other educational content. This is an area with huge potential, but until now the only options were either low-quality and unattractive, or premium products out of customers’ price range. Today, each Boox-R-Fun stand offers a world of colors, beloved characters, and exciting activities with a high perceived value ($4-12) but an attractive retail price for the end customer ($1-5). That makes them hugely appealing for customers, presenting a toy/game/book all in a single quality product. Our portfolio also includes the premium Books2Play range: magical stories that transform into exciting games to delight and inspire children of all ages. All books are developed with close guidance from leading child development experts, and created with the help of real kids in special focus groups. That way, we know we’re “giving birth” to something very special. We currently offer some 40 of these smart, innovative books, with more on the way. This is already a proven concept – Boox-R-Fun has enjoyed an incredible 81% growth rate from 2019 to 2020. A single stand in a variety store generates retail income of in the first quarter alone – which, with multiple stands, can add up to $30 million a year. Check out our video to learn more: