Bottom-Line Training

Bottom-Line Training improves the effectiveness of worldwide, high tech company's vital, yet often undervalued, customer-facing asset: the Sales Engineers (SEs)-also known as Applications Engineers, Solution Consultants, Systems Engineers, etc. We provide unique, customizable workshops and consulting focused on developing the selling skills of your SEs and sustaining a behavior change that will result in a measurable improvement to your bottom-line. Traditional sales training is designed with the sales reps needs in mind, and it typically neglects the needs of your most customer-trusted and influential selling assets, the Sales Engineers. As a result, it has proven ineffective at providing the skills necessary to be an effective SE. Bottom-Line Training is different as we come from an SE background, understand the engineer’s mind, and focus on the distinctive responsibilities and needs of the SE to elevate performance. Our comprehensive workshops equip your Sales Engineers with easy to remember and apply techniques that make them more adept at all the sales related activities they perform on a daily basis: demos, presentations, benchmarks, evaluation support, Proof-of-Concepts (POC), discovery, qualification, and more. We enable Sales Engineers to transform from a technical detail-oriented and reactive support role, into a customer needs focused, business results savvy sales contributor.