Boutique Whitening

Boutique was founded by Dr Prem Sehmi who recognised that whitening was being marketed and sold very much as a clinical product. The demographics of whitening sales show that 75% of customers were women between the ages of 25 and 40. Prem felt that by positioning whitening as a high-end cosmetic product, rather than a clinical product, it would hugely increase customer appeal in this group and therefore, increase sales. The results over the last 7 years speak for themselves. Boutique is now the number one whitening product in the UK. This success has been built on 4 fundamental tenets: • Educating dentists and their teams on clinical techniques and marketing • Gold standard, evidence-based clinical protocols • Competitive pricing • Beautiful packaging and presentation Boutique Whitening currently retails in 60% of practices across the UK. We have won no less than 15 major industry awards, including ‘Most Trusted Whitening Brand’ in 2022, and we now sell in 26 countries world-wide. We have the privilege of working closely with 32 of the UK’s leading corporate groups. This has given us a wealth of experience on how best to implement a new whitening system into practices by engaging clinicians, educating teams and driving whitening revenue. In a crowded market, education, quality and attention to detail is what makes Boutique so unique.