Bow And Arrow Studios

Founded in 2016 by Carla M. Kelly, Bow and Arrow Studios began as a New York–based consultancy supporting emerging and established businesses across fashion, design, home, gift, technology, and marketplaces. From womenswear and footwear to digital platforms and global trade shows, we have guided brands through every stage of development, from strategy and positioning to brand building, market entry, and commercial growth. Our client partnerships reflect this breadth, including Melitta Baumeister (Womenswear), Informa Markets (B2B trade shows, exhibitions, events, and digital platforms), The Folklore (Digital Marketplace), Franklin Market c/o Franklin Showroom, Born.com c/o Alkeon, Sophia Webster (Footwear), Neous (Footwear), and Enterprise Ireland (Government Agency). Each collaboration underscores our ability to navigate both creative identity and commercial impact with precision. As we relaunch, our services remain comprehensive, but our client focus has evolved. Bow and Arrow now partners with eco-conscious brands, women-owned businesses, artisans, Indigenous communities, and underrepresented markets. We are dedicated to advancing regenerative and slower models of commerce that honor the maker, protect cultural knowledge, and value process and ritual as much as product. We operate as one ecosystem with two interconnected arms: ⊹ The Studios — a consultancy for values-driven brands, offering integrated expertise in strategy, brand development, and ethical market entry. ⊹ The Market — a curated platform amplifying artisans, eco-conscious makers, and women-owned businesses whose work is rooted in land, lineage, and craft. Together, the Studios and the Market embody our purpose: to unite commerce with conscience, strategy with storytelling, and growth with regeneration. Bow and Arrow is a return to what matters: origin, process, and connection.