Boya - The Drawing Tool

Boya is a drawing tool, a new synonym for crayon color. As opposed to the restrictive form of pencil-shaped drawing tools, Boya’s ergonomic form has been devised to allow for a more natural and expressive approach to drawing. Boya presents an innovative approach to drawing with a form that can adapt to drawing lines as well as colored surfaces. With its tear-drop form, it allows the wrist to be free without having to conform to the movements dictated by other more restrictive shapes. The user is able to naturally use Boya and position the hand as they wish. The movement of the wrist is more fluid and thus, the user is able to achieve balance and stability by easily adapting to its form. The real process of realization started after Boya received the Red Dot award. As an inventor and creative entrepreneur, I enhanced my vision of Boya and decided to skip into product category. Boya crayons are produced in Zagreb, Croatia, and their substance is unlike any other pastel. Great balance between the wax and soft pastel provides for both soft lines and transparent colour mixing, and what is important for children, it does not leave traces on hands while drawing. Boya was created for all creative thinkers out there.hope you will enjoy them!